🎉 Tribute Day – My Billboard Moment in Times Square!

✨ Big news! Tomorrow (Wed, Aug 20) is Tribute Day and I’ll be featured on the Times Square billboard for the 3rd year in a row with @greatcyclechallengeusa 🚴🏽‍♀️ 💪🏾🦵🏾🦵🏾✨✨

The image above is the sneak peek image on how it will look on the billboard.

📍 My photo hits the BIG screen at 12:56 PM EDT / 9:56 AM PST.

📺 Watch the livestream on the GCC Tribute Day page or GCC Facebook. Link in my bio 🗽

I kicked off training with a 22-mile ride this weekend and riding stronger each day in honor of kids fighting cancer. 💛 Together, we’re showing them they are not alone.

#GreatCycleChallenge

#TimesSquareTakeover

#RideForACure

#gobike

#goexplore

#doyou

#movingroovinproduction

We Did It! Fundraising Goal Met! 🚴🏽‍♀️💨✨✨

Hi guys,

Happy Sunday! Hope this email finds you all in great spirits and joy!

I’m writing today with a full heart and a rush of emotions because together, we did it! Not only did we raise the $50 I needed for the Times Square Tribute Day challenge, but we reached that goal in less than 48 hours!

Life has a way of throwing us curve balls and moments of uncertainty, challenge, and change. But this weekend, I was reminded yet again in the most beautiful way of the power of community and the gift of support. Your kindness, generosity, and belief in me continue to lift me up. I truly couldn’t do this without you.

I ride because I don’t have kids of my own, but this is my way of showing up for the kids of our future. I want to inspire them, especially in the face of life’s hardest challenges, to keep going and to believe they can persevere. Giving back in this way is what my heart calls me to do, and you’ve made it possible.

From the bottom of my heart, thank you for being part of this journey with me. I’m so grateful, so blessed, and so proud to ride with your support behind me.

And I promise to keep you posted when my new photo (stay tuned to see which one!) will be shown on Tribute Day in Times Square. I’ll also share the exact time it will appear on August 20th so you can celebrate with me from wherever you are!

I’ll officially start riding my 150 miles for the Great Cycle Challenge on September 1st, and I can’t wait to pedal each mile with your encouragement in my heart. I just may surprise you with more miles because well, I’m a BEAST! A loved one once told me.

Vanessa Ross

My 5th Great Cycle Challenge to Fight Kids’ Cancer

Hi guys,

This September, I’m hitting the road again for a cause that means everything to me — the Great Cycle Challenge. This marks my fifth year riding in this incredible movement to help kids fight cancer, and I’m more committed than ever.

Cancer is the largest killer of children from disease in the United States. Over 15,700 children are diagnosed every year. These kids should be living their best lives and not fighting for them. That’s why I ride.

💪🏽 My Goal This Year:

• 150 miles on my bike

• $500 fundraising goal to support critical research

• 0 miles ridden so far — the journey begins soon!

• I’m currently ranked 2,853rd in the country and 206th in my state.

Though the miles haven’t started yet, the purpose is clear - every push of the pedal is for the kids. I know how it feels to put through pain and uncertainty, and I ride with that same spirit, for hope, for healing, and for something bigger than myself.

Last year, I raised nearly $5,000 during my AIDS/LifeCycle ride. This fall, I’m hoping to build on that momentum and get my face back on the Times Square Billboard for the third tim. I need your help to make that happen!

📅 Help Me Reach My $500 Goal by September 1st

Every dollar brings us closer to a cure. Every share spreads awareness. And every mile I ride is powered by your love and support.

From the bottom of my heart, thank you for standing with me — and with the kids who need us most.

With love & determination,

Vanessa Ross 🚴🏽‍♀️

JetBlue crew member | Cyclist | Community